A new book by multi award winning lettings expert Wendy Shand, founder of Tots to Travel;
1,000 copies available free from www.freeholidayletsbook.com
18 May – Many holiday homes sit empty during out of season months, losing the owners significant potential income. Now a new book by Wendy Shand, founder of www.totstotravel.co.uk, can help change this.
Empty Weeks: How to get more bookings and make money from your holiday home is filled with practical tips, advice and case studies to help holiday home owners achieve a longer and more profitable letting season.
Wendy has over 200 holiday properties on her holiday lettings website, works with over 100 house owners and has sent hundreds of happy families to Tots to Travel properties. She has used this insider knowledge to explain how to make it easier to turn a holiday home into a real investment, rather than a money pit.
“The key to running a successful holiday let is to choose a particular market, understand and meet their very specific needs, and then exceed their expectations,” Wendy explains. “The self catering market is no longer seen as the budget option and holidaymakers expect high standards, added extras and flawless customer service.”
Seventy percent of Tots to Travel bookings in 2008 came from outside the key months of July and August. She’s achieved this success by niche marketing to families with young children. Her team of fully trained mums source, visit and vet every property to ensure they are safe and suitable for babies and young children. They advise home owners on how to improve their properties and give suggestions on little extras they can add to make their property stand out from the crowd.
It is on these very themes, such as niche marketing, viewing your property in the eyes of your customer and getting the look right, that ‘Empty Weeks’ offers expert advice and guidance. The book is brought to life using case studies of property owners, who, having made small changes, such as fencing off a swimming pool to attract young families, have achieved increased bookings for a modest outlay.
Wendy is giving away 1,000 copies of Empty Weeks: How to get more bookings and make money from your holiday home, normally priced at £9.99. To receive your free copy log onto www.freeholidayletsbook.com
Tots to Travel has sold over £1.25 million worth of holidays in the last five years, and Wendy now advises property owners in the UK, France, Spain, Italy, Portugal and Asia. Tots to Travel’s full portfolio can be found at www.totstotravel.co.uk.
About Tots to Travel
Tots to Travel (www.totstotravel.co.uk) is the parent company of Tots to France, Tots to Italy, Tots to Spain, Tots to Portugal and Tots to the UK. The company specialises in providing accommodation to meet the very specific needs of families with babies and young children. All properties are fully equipped with a range of child-related equipment and safety features. The company also provides English-speaking babysitters and home cooked meals. All properties are personally visited and vetted by a team of mums trained to Child Accident Prevention Trust (CAPT) standards.
The company was set up by Wendy Shand, mum of three, in April 2006 as a holiday lettings agency with a range of family friendly properties throughout France. The concept proved enormously successful, and the company now offers properties in France, Italy, Spain (including the Balearics and the Canaries), Portugal and the UK with further rollouts planned.
Wendy Shand won the Mother@work Best Mumpreneur Award 2007, the Enterprisenation Home Business of the Year Award 2007 and the BT Essence of the Entrepreneur Award 2007. The company was also a regional finalist in the HSBC Start Up Stars awards 2008, a finalist in the StartUps Awards 2008 and a runner up in the Everywomen Awards 2008. Wendy has been named Practical Parenting’s Inspirational Business Mum of the Year 2009 and was a runner up in the Remote Worker Awards 2009. In March 2010, Tots to Travel was crowned as one of the eight winners in the 2010 Cisco Customer Kings awards, held in conjunction with Real Business magazine. The awards recognise UK companies that provide the best customer engagement and service.